Eco Engines Essay

â€Å"Eco Engines†, an article by Steve Miller provides excellent information about the correlation between automobile industry and ecosystem. The article is both an opinion and informative. His primary audience is general public. This article summarizes the paradoxical nature of automobiles industry involved in producing eco-friendly vehicles. He says that â€Å"going green† is slogan that is easy to propagate but difficult to follow. Automobile industry is an adherent f this idealism of â€Å"going green â€Å"but in reality their sales are affected by this idealism. So there is paradox in what they say and what they do. He further highlights that consumers’ attitude too is paradoxical as they pay lip service to eco-friendly notions but by gasoline cars instead of hybrid one. 2 B: Response In the present age consciousness about the protection of environment is rising among masses. It is becoming a fashion in the modern world to be seen as eco-friendly. Media agencies are playing supreme role in this game. This drive of eco-friendliness has made the oil and auto industries face many problems. In reality a race has started among the players in these fields of industry to allure the buyers by making them convince that they are more eco-friendly than the others. However, the new arrivals in these two fields of industry find it a little bit less difficult to the changing situation as compared to the old players of the game. The established and old auto industries like Toyota and Prius are trying to answer the question by giving a kind of ‘hybrid vehicles’ to the world but they are finding it somewhat difficult to sell the new machine in large numbers for including the other reasons they are comparatively costly. Their sale brings low profit margins. It is, however, apparent that in spite of the idealism about eco-friendliness the big chunk of consumers is asking for gasoline-driven vehicles and to maximize their profit the producers like Accord and Ford and others are spending more on producing these vehicles than the ‘hybrid’ ones. Reality reigns supreme in this world and not the idealism. 3: APA Citation: Quotation: Miller (2003) states; â€Å"And yet hybrids, with their golf cart hum and often-jerky acceleration, have become a focus of nearly every automaker, a dramatic change from just five years ago. The unpleasant (perhaps â€Å"inconvenient†? ) truth that lurks behind all the feel-good green talk is that the models sell poorly and, when they do sell, profits for the makers are minimal. In fact, hybrids currently make up only 1. 5% of total auto sales, per Boston-based consultancy Global Insight. † Paraphrase: Hybrid automobiles have captivated the attention of every auto production company for the last five years despite its various drawbacks. But reality is that despite the notions of greener world, these hybrid automobiles do not sell well and thus deceases the profit margin for the companies. According to a Boston-based consultancy Global Insight Presently, hybrids only constitute a small percentage (1. 5%) of the entire auto trade. (Miller, 2003) Work Cited Miller, S. (2003, April 23). Eco Engines. Brandweek